Look at the results of some of the more prominent business such as Nike, Amazon & Apple. You see their logo & think of them right away. Most of us aren’t desiring to become such conglomerates, a business to support you and your family in a comfortable way. Our branding is much more localized & tuned to who we are. It also inspires a certain level of trust for your professionalism. You want to tie your branding in with your mission statement.