Is SEO Important for My Business?
SEO (Search Engine Optimization) is important to your business profitability and it does not stand alone. Your website can be on the 1st pages of the Google, Yahoo, MSN search results and you are not getting the sales or recognition you thought you would by being there. What’s the problem? I worked hard to be found. Why aren’t people buying my product or service?
There are several reasons and you won’t know until you try some different sales tactics or look to see if you have the solution people are looking for. Maybe your key words are off just enough that you are attracting people that are not looking for what you have to offer. A great technique here is to go to other websites that are offering what you offer and see what their key words are by looking at their source code. Ask your clients how they would search for you and see if the key words or phrases match up.
Is your site user friendly and easy to navigate? Have you designed it for your cliental? For example, if you have older cliental they won’t like a busy site that has a lot of info and movement like flash. On the other hand, if your cliental are younger that is exactly what they are looking for.
Also, if you have lots of info on your site, it may take too long to load your page. People do not want to wait for pages to load and will immediately click off to another site. Something to check with different connection speeds. Always design your site for the slowest speed.
Another aspect is the language you are using to pitch your product. Even the color scheme can throw people off. Having a hook that people can relate to is very important and having a design that people feel comfortable with is also very important. I will go into more detail on both subjects in future blogs. Be sure to join me and please let me know any subjects you would like to hear more about.
Create a blessed and magical day, Tim